Evaluation 4 : Distribution

How would it be distributed as a real media text?

Genre of the film: SPY THRILLER

Blockbusters VS Smaller films 

I view that the film 'Undercover' would be better if it was released on blockbusters. Spy thriller is the genre that attracts the middle age group of audience, age 40 - 54, so a kind of formal process on blockbuster is needed. The target audience is quite widespread as the population of aged 40 - 54 is the widest in most countries. 

The film is also suitable to be released on UTorrent or BitTorrent because it is where every group of audience can have access to the film very easily. 

Strategies

I would release the film in October, the month of halloween, because a spy thriller genre is the genre that can make people feel afraid and be fearful while watching. However, Halloween is on the 31st of October but I won't release it in cinemas too close to the date of Halloween because Halloween and the days near it are for going out to party, not for going to cinemas. The global release will be in the middle of October. The perfect date is the 15th or the 16th because that's exactly in the middle of the month. 

I would also advertise the film by promoting it on billboards and on social media. Billboards will be effective because age 40 - 54 is an age group that applies to adult. Most adult at this age often works and owns a private car. When they drive and saw the giant billboard, it would pretty much attract their attention. As for social media, I will create a Facebook and an Instagram account that is fully dedicated to the movie. Adults today uses social media a lot so if the promotion comes up on their newsfeed, it will distract them for a while.  

Lastly is the official DVD release date. It will be released 3 to 4 months after it's out of the cinema because that will keep the audience to have a high demand to be watching it again.